User Centric + Results Driven

As the lead designer at Simple Habit, I've helped move our team to a more user-centric approach that focuses on the needs of the people using our product by bringing user insights into each phase of our design process. Through research, prototypes, usage data, and A/B testing, we foster a user-empathy culture. As the lead designer, I play a role in every step within our design process, from identifying the problems we need to solve and testing our hypotheses, all the way to designing and building high-fidelity prototypes that we test in the hands of real users. I then work with engineers to see the iterated solution through to being shipped and A/B tested for further learnings & iteration.