Gore-Tex Technology Pages
Gore-Tex is a renowned outerwear technology company that produces a waterproof membrane used in the production of jackets, footwear, and gloves. It is trusted and used by a majority of the brands in the outdoor-activity market. Our challenge was to create a consumer web experience that explains the benefits and technical details behind the technology, in a way that is simple, relatable, and engaging.
- UX/UI Design
- Art Direction
- Dev Spec
As the UX/UI designer on the project, my challenge was to present the technical details behind Gore-Tex in a manner that is easy to digest and is visually enticing & informative. My approach was to lead with the humanist benefits of the technology first, and then slowly, taking the customer through a visually stunning summary of the features, inviting them to engage with numerous interactive moments along the way.