Get in Touch

Want to say hello? Use the form on the right to send me a note.

           

123 Street Avenue, City Town, 99999

(123) 555-6789

email@address.com

 

You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

GORE-TEX Technology

Gore-Tex Technology Pages

Gore-Tex is a renowned outerwear technology company that produces a waterproof membrane used in the production of jackets, footwear, and gloves. It is trusted and used by a majority of the brands in the outdoor-activity market. Our challenge was to create a consumer web experience that explains the benefits and technical details behind the technology, in a way that is simple, relatable, and engaging.

Project Role

  • UX/UI Design
  • Art Direction
  • Dev Spec

Interactive Storytelling

As the UX/UI designer on the project, my challenge was to present the technical details behind Gore-Tex in a manner that is easy to digest and is visually enticing & informative. My approach was to lead with the humanist benefits of the technology first, and then slowly, taking the customer through a visually stunning summary of the features, inviting them to engage with numerous interactive moments along the way.

View More Projects

  • Product & Marketing

  • Global Retail Platform

  • Touch Screen Vending

  • Go Electric Kiosk